Its not everyday that we see a script that we must be a part of. But with this one from BBDO and Lance Acord, we answered with a a resounding YES! Thank you both for asking us to participate in this beautiful film. We had an amazing time making it with you all.
We were excited to team with Reset’s Us and RPA on two innovative Honda spots bringing to life a journey of a car – all in a single take - without it moving an inch. The result is a seamless unique story that incorporates sweeping camera moves, inventive production design and “invisible VFX” moving in and out of the car. Check out Civic above and Accord below!
Congratulations to Wieden+Kennedy Portland, MJZ’s Nicolai Fuglsig, and teams RPS and a52 for a truly great celebration of “Just Do It”!!
A fitting beginning for the highly anticipated hybrid car, Van Sant helmed a trio of beautiful spots containing stunning sheet metal, striking imagery and poetic monologues. Edited by Rock Paper Scissors and colored by a52’s Paul Yacono, the spots were then treated in flame by a team led by Andy McKenna. Each frame was crafted like it’s own print ad bringing depth and dimension to every detail.
“Create a CG Storm at sea” — not really the kind of assignment you get every day in advertising. But in our second Cisco campaign with GSP, Biscuit’s Christopher Riggert, and RPS editor Stewart Reeves, the task at hand was to build a storm that would culminate in epic shots complete with rollicking waves, driving rain and blustery winds. Although CG water can be notoriously tricky, the a52 team, led by VFX Supervisor Jesse Monsour and CG Supervisor Andrew Romatz, succeed in creating a photo real “weather day” that intensifies throughout the spot and really wows at the end.
You can see our first collaboration below – a quirky “near future” look at self-driving cars, smart shopping carts and, maybe most importantly, coffee that brews on command.
Director : Alma Har’el
Agency: Pereira O’Dell
Wouldn’t you like to have any of these places out your front door? a52 colorist, Paul Yacono brought his talents to the Air BNB team with his exquisite color for this poetic spot directed by Tool of NA director, Alma Har’el and agency, Pereira O’Dell.
Agency: Wieden + Kennedy
Director: Lance Acord
With the Opening Ceremony of the 2014 Sochi Winter Olympics quickly approaching, we’re reminded that sometimes you have to fall in order to get back up and succeed. The latest installment of the P+G Moms campaign from Wieden + Kennedy and Lance Acord, follows four athletes in their pursuit of the Olympic Gold.
And of course a52 was there to help them along.
Agency: Wieden + Kennedy
Director: Nicolai Fugslig
a52 commemorated 25 Years of “Just Do It” by collaborating with Wieden+Kennedy and MJZ’s Nicolai Fugslig on an epic :90 spot that celebrates the Nike spirit….and what it feels like to beat the pros. Working with a seamless cut by Angus Wall that follows six stories of young athletes reaching the pinnacle of their abilities, a52 created a myriad of VFX - ranging from the CG fireflies that accompany a runner on her morning jog to an explosive hollywood action sequence and of course adding the massive crowds cheering on Pique, Serena and Lebron. “Working on a project that everyone had such a passion for was so exciting,” commented VFX Supervisor and lead flame artist Andy McKenna. “Everything about this spot was about topping what people have seen before - and defying expectations.”
FOX Sports 1 “Happy Days”
Director: Joseph Kahn
In a true feat of accomplishments in VFX, a52 worked with FOX Sports and director Joseph Kahn on the launch spot for the new network FOX Sports 1. The :90 TVC took our On Set Supervision team to 5 cities in 10 days while our CG team back home built a custom pipeline that assisted them in filling ALL the hundreds of thousands of seats in the multitude of stadiums and arenas across the country. Working closely with RPS editor Adam Pertofsky, the team at a52 was able to complete a record number of shots in an almost unbelievably short turn around. To complete the process and keep it under one roof, a52 colorist Paul Yacono graded the piece that consisted of over 70 shots.
Upon delivering the spot, Robert Gottlieb, FOX Sports SVP/Head of Marketing praised the work saying “the team at a52 was unreal. Just a fantastic job and more importantly, it was a real pleasure to work with them all.”
Here’s a behind the scenes video courtesy of FOX Sports. http://www.youtube.com/watch?feature=player_embedded&v=4cw-xGGSbsQ
Lexus “Color Shift”
Lexus and Team One went to Jonas Akerlund to paint the perfect picture to launch the new IS. What resulted is a perfectly art directed campaign featuring talent that could have stepped off of a couture runway matched with the highly fashionable Lexus IS.
a52 was brought in to make sure that every frame of the two spot campaign was flawless. The contrasting black and white imagery was fine tuned by our 2D compositing team led by Andy McKenna and Jesse Monsour.