Dick’s Sporting Goods “Every Pitch”
Anomaly | Directed by Derek Cianfrance
In visual effects, the single take camera move is both a thing of beauty as well as much pain and suffering for artists. When at the end of the day you can look at a spot and say, “How did they do that?” we know we’ve done our job really well.
The creative team at Anomaly thought up this VFX mind bender and with the inclusion of Derek Cianfrance, it got taken to a whole other level. More times than not, the single camera move is a roller coaster that we’re taken on. This spot however keeps that move subtle and simple which allows for more scrutiny from the viewer. Derek, being a purist, was intent on capturing the camera move in one take so that we wouldn’t have to hide any cuts with VFX trickery. Brilliant cinematography and choreography gave us the canvas to which we applied our VFX artistry.
VFX Supervisor, Andy McKenna took on the challenge of designing an approach for filling the stadium and removing the very large motion control rig that ran from the pitcher’s mound to the catcher allowing that move to happen. After a few long nights on location, the team assembled at a52 to bring Derek’s simple and elegant vision to life. “The phrase patience is a virtue comes into play on jobs like these,” McKenna notes. “There’s a lot of trust that has to be gathered from the Agency and Director because it usually doesn’t come together until the very end. Thankfully both the Agency and Derek found that trust in us.”
- Agency Anomaly
- Production Company @radical.media
- Director Derek Cianfrance
- Editorial Company Rock Paper Scissors
- Editor Biff Butler
- VFX Studio a52