BMW i8 “Powerful”
Service Plan | Directed by Gus Van Sant
A fitting beginning for the highly anticipated hybrid car, Van Sant helmed a trio of beautiful spots containing stunning sheet metal, striking imagery and poetic monologues. Each frame was crafted and graded like its own print ad bringing depth and dimension to every detail.
Edited by Rock Paper Scissors and colored by a52’s Paul Yacono, the spots were then treated in flame by a team led by Andy McKenna.
- Agency Service Plan
- Production Company Iconoclast
- Director Gus Van Sant
- Editorial Company Rock Paper Scissors
- Editors Angus Wall, Jamie Foord, Grant Surmi, Austyn Daines
- VFX Studio a52
- VFX Supervisor / Lead Flame Andy McKenna
- Color a52
- Colorist Paul Yacono