Toyota Prius “Longest Chase”

AGENCY: Saatchi & Saatchi L.A.

DIRECTOR: Lance Acord

Director Lance Acord and agency Saatchi & Saatchi L.A. partnered with a52, led by VFX Supervisor Patrick Murphy and team, on three Super Bowl spots. Follow along as this cast of bank robbers (look for some of the stars from HBO’s “The Wire”) discover the perfect getaway car – the Prius. This :90 was the first of the three that aired during the game. Look for the continuing story of “The Prius 4” throughout the next couple of months as their fame spreads nationwide in more chapters to come.