Reebok “Free Range”

AGENCY: Venables, Bell & Partners

DIRECTOR: Noam Murro

With some VFX magic, the artists at a52, led by VFX Supervisor Andy McKenna, have answered the age old question of “how did the chicken cross the road?” Noam Murro and Venables, Bell & Partners inspired the a52 crew to push the boundaries of CG character work by creating a chicken filled with personality and life that captures your attention throughout this caper.