Nike “The Roger Effect”

AGENCY: Wieden & Kennedy - Portland

DIRECTOR: Craig Gillespie

Director Craig Gillespie and a52’s Head of 2D Patrick Murphy team up with Wieden & Kennedy Portland in this fun angle on the effect that Roger Federer has had on the sport of tennis.
Featuring loads of crowd and arena vfx work, it’s a fun and wonderful tribute to the effect that the greatest tennis player of our generation has had on millions of fans around the world. The “Roger Effect.”