Nike “Ring Maker”

AGENCY: Wieden+Kennedy

DIRECTOR: Errol Morris

Nike “Ringmaker” premiered after LeBron James and the Miami Heat won the 2011-2012 NBA Championship game against Oaklahoma City. The spot directed by Errol Morris tells the tale of LeBron’s rise to fame and the craftsman that makes the ring that will eventually garner his finger.

a52’s Paul Yacono colored the spot giving it a gritty, honest tone that reflects the storytelling that W+K and Morris were striving for.