Lexus “Crowd”

AGENCY: Team One

DIRECTOR: Jonas Akerlund

Lexus and Team One went to Jonas Akerlund to launch the Lexus IS.  What resulted is a perfectly art directed campaign featuring talent that could have stepped off of a couture runway matched with the highly fashionable Lexus. a52 was brought in to make sure that every frame of the two spot campaign was flawless.  The contrasting black and white imagery was fine tuned by our 2D compositing team led by Andy McKenna and Jesse Monsour.