Honda “The Power of Ridgeline”

AGENCY: RPA

DIRECTOR: PES

Honda and RPA  reunite with stop-motion artist PES and VFX Supervisor Andy Rafael Barrios for an ad that kicks off a big new campaign for its 2017 Ridgeline pickup.  The spot, which debuted during the opening ceremony of the Rio Olympics, features more of PES’s signature film craft and is a charming follow-up to the award-sweeping 2015 PES spot for Honda “Paper”.