Fox Sports 1 “Happy Days”

AGENCY: FOX

DIRECTOR: Joseph Kahn

In a true feat of accomplishments in VFX, a52 worked with FOX Sports and director Joseph Kahn on the launch spot for the network FOX Sports 1. The :90 TVC took our On Set Supervision team to 5 cities in 10 days while our CG team back home built a custom pipeline that assisted them in filling ALL the hundreds of thousands of seats in the multitude of stadiums and arenas across the country. Working closely with RPS editor Adam Pertofsky, the team at a52 was able to complete a record number of shots in an almost unbelievably short turn around. To complete the process and keep it under one roof, a52 colorist Paul Yacono graded the piece that consisted of over 70 shots.

Upon delivering the spot, Robert Gottlieb, FOX Sports SVP/Head of Marketing praised the work saying “the team at a52 was unreal. Just a fantastic job and more importantly, it was a real pleasure to work with them all.”