BMWi8 “Genesis”

AGENCY: Service Plan

DIRECTOR: Gus Van Sant

A fitting beginning for the highly anticipated hybrid car, Van Sant helmed a trio of beautiful spots containing stunning sheet metal, striking imagery and poetic monologues. Edited by Rock Paper Scissors and colored by a52’s Paul Yacono, the spots were then treated in flame by a team led by Andy McKenna. Each frame was crafted like it’s own print ad bringing depth and dimension to every detail.